This retail store has been part of Killarney Shopping Centre in Johannesburg for a very long time.
The brief that we obtained from the owner was to update the entire store to represent an American style flower store. We suggested a muted coloured background to place to visual focus of customers on the colourful product. We used modern but durable finishes and in contrast a wood look water and scratch resistant flooring. A lovely dark plum was used as the focal and contrast colour and it was specifically chosen to match the flower industry and floral notes.
We also, by suggestion from Inveo’s owner, gave the corporate identity a complete face lift by redesigning the logo, icon, business cards and even the email signature.